Remarketing Strategy Manager



Marketing & Communications, Operations
Boston, MA, USA
Posted on Thursday, January 18, 2024

We’re defining what it means to build and deliver the most extraordinary sports and entertainment experiences. Our global team is trailblazing new markets, developing cutting-edge products, and shaping the future of responsible gaming.

Here, “impossible” isn’t part of our vocabulary. You’ll face some of the toughest but most rewarding challenges of your career. They’re worth it. Channeling your inner grit will accelerate your growth, help us win as a team, and create unforgettable moments for our customers.

The Crown Is Yours

As a Remarketing Strategy Manager, you will be responsible for crafting our remarketing strategy from the ground up, collaborating with partner teams to bring your vision to life. In this role, you’ll develop and implement a comprehensive remarketing strategy, tailored to our specific business needs and objectives. You will define a testing roadmap, drive revenue, and manage a budget across all of our remarketing channels to deliver a winning plan that re-engages customers efficiently.

What you’ll do as a Remarketing Manager

  • Set and manage the budget for all remarketing initiatives to efficiently drive customer engagement and revenue.

  • Define and implement a full-year testing agenda with a significant focus on campaign analysis and optimization.

  • Continuously monitor, analyze, and evaluate results, adjusting strategies and tactics as necessary to achieve and exceed performance targets.

  • Build strong relationships with cross-functional partners, ensuring their support and commitment to shared goals.

  • Be accountable for the delivery of operations and execution across shared resources.

  • Drive results and be committed to scaling efficient customer re-engagement.

What you’ll bring

  • At least 5 years of relevant marketing or analytics experience, preferably in the Technology, Ecommerce, and/or Regulated Gaming Industry.

  • Ability to operate with little direction to define a centralized strategy and implement your plan.

  • Effective communication skills to ensure alignment and support from partner teams and stakeholders.

  • Proven ability to make data-driven decisions and have experience managing budgets.

  • Ability to formulate and execute multivariate tests.

  • Experience with Ad Networks and Platforms such as Meta, Snapchat, TTD, Roku, Direct Mail.

  • Experience with SQL and/or Tableau is a plus.


Join Our Team

We’re a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston. As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment. Don’t worry, we’ll guide you through the process if this is relevant to your role.

The US base salary range for this full-time position is $104,000.00 - $156,000.00, plus bonus, equity, and benefits as applicable. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range and how that was determined during the hiring process.