Growth Marketing Manager I
About the team
Our Integrated Campaigns team drives worldwide strategies to engage prospects and customers and generate demand for our prioritized products and solutions. We drive our Go to Market (GTM) strategy, and partner closely with Product Marketing, Corporate Marketing, Growth Marketing, Partner Marketing, DevRel, the Worldwide Field Organization and others to bring full-funnel campaigns and programs to life and optimize performance and business impact.
About the role
For this key role on HashiCorp’s Growth Marketing team, we are looking for a hard-working team member with experience running campaigns globally at scale. This is an opportunity for someone who adopts, partnership, and project management. The ideal candidate excels equally in critical thinking and tactical execution.
In this role you can expect to
- Campaign Strategy and Planning:
- Develop full-funnel campaign strategies aligned with business objectives.
- Collaborate with cross-functional teams to define campaign goals and target audience.
- Plan and implement integrated campaigns across various channels, including digital, events, web, social, email and content marketing.
Content Development and Messaging:
- Work closely with content creators to develop compelling and relevant campaign content.
- Ensure consistent messaging and brand positioning across all campaign materials.
- Build and optimize emails and webinars for different stages of the buyer's journey.
- Lead Generation and Nurturing:
- Implement lead generation tactics to acquire high-quality leads.
- Design and execute lead and account cultivating campaigns to guide prospects through the sales funnel.
- Collaborate with the sales play team to align marketing efforts with lead conversion goals.
- Use Asana as the primary project management tool to plan, organize, and complete campaigns.
- Implement Agile methodologies, including running sprints, to ensure efficient and timely delivery of campaign achievements.
- Develop detailed project plans, timelines, and budgets for each campaign.
- Identify and mitigate risks, proactively addressing issues that may impact campaign timelines or quality.
- Campaign Performance Analysis:
- Monitor and analyze campaign performance metrics to measure success.
- Provide regular reports on key performance indicators and make data-driven recommendations for optimization.
- Find opportunities for continuous improvement and innovation in campaign strategies.
- Cross-Functional Collaboration:
- Drive alignment with marketing and cross-functional partners across Product Marketing, Corporate Marketing, Growth Marketing, Partner Marketing, DevRel, the Worldwide Field Organization and others to drive the strategy and gather business requirements
We're looking for someone who meets the minimum requirements to be considered for the role. If you meet these requirements, you are encouraged to apply. The preferred qualifications are a bonus, not a requirement.
- Minimum of 3-5 years of validated experience leading all aspects of high-velocity and scaled marketing campaigns.
- Validated experience in developing and implementing global programs with diverse teams and engaging various key stakeholders.
- Proven track record in formulating and implementing campaign strategies that achieve measurable success against funnel metrics and KPIs.
- Unique background across marketing subject areas, including demand generation, coordinated marketing, campaigns, and performance marketing.
- Outstanding interpersonal and project management skills, with the ability to efficiently prioritize multiple complex projects simultaneously, showcasing adept juggling abilities.
- Strong analytical skills, enabling the translation of complex data into actionable insights.
- Possesses a startup mentality, displaying a bias for action and adaptability in a fast-paced environment.
- Experience at high-growth tech companies.
- Experience marketing cloud services and/or software solutions #LI-Remote