Sr. Marketing Operations Manager



Marketing & Communications, Operations
United States
Posted on Thursday, February 8, 2024
Are you ready to power the World's connections?
If you don’t think you meet all of the criteria below but are still interested in the job, please apply. Nobody checks every box - we’re looking for candidates that are particularly strong in a few areas, and have some interest and capabilities in others.
About the role:
The Revenue Operations team at Kong is looking to add a Sr. Marketing Operations Manager to help build our marketing operating system, ensuring Kong’s marketing team can execute big ideas at scale. We’re looking for someone who can wear many hats, including analytical storyteller, technical systems administrator, and campaign execution partner. You should be someone who enjoys problem-solving and is a self-starter, ready to help us get to the next level! At Kong, you’ll enjoy working side-by-side with like-minded individuals to delight our customers and help grow our business.
Why should you want to work at Kong?
Market Opportunity - We are on a quest to build a $10b+ software company over the next few years and need YOUR help!
Why APIs Matter? APIs have been enabling innovation for decades!
Strong VC team, Series D, strong year over year revenue growth!
Technical Leadership - We are recognized as the leader in innovation in the connectivity space.
Marco, our CTO/co-founder - “We are the Cisco of L4 and L7” - CUBE Conversation, March 2021
We are the leading innovator in the connectivity space!
Amazing Team & Culture - Come be a "Konger" and find out what we mean.
Kong employees exemplify our culture at our 2022 Sales Kickoff
Building Great Products - Learn why the world's largest companies love our tech!
Over 250m+ downloads of our open source API gateway! Over 40k+ stars on Github between Kong API and Kong Insomnia!
Interested in joining a top notch team? We are looking for an A-player who loves a fast paced, high performing environment and thrives on results. As the Sr. Marketing Operations Manager, you are someone who can make an immediate impact on our team. In this role, you will collaborate closely with peers across the go-to-market ecosystem to produce high quality, scalable solutions, bridging gaps between people, process, and technology.
You will bring value to Kong by ensuring that our marketing technology and processes produce high-quality campaigns; your curiosity and eye for detail will help our analytics establish clear results and produce actionable insights; and your close collaboration across our team will ensure we are enabled with best practices to optimize productivity with the tools and capabilities in our technology stack. Overall, you will help the Marketing team achieve its goals by driving efficiency and evolving the framework in which we execute. This role reports to Kong’s Director of Marketing Operations.

What you’ll do:

  • Administer an awesome tech stack; ensure features are enabled and optimized, and users have access to best-practice operations, templates, documentation, and enablement.
  • Vigorously maintain the quality and health of our lead database and lead funnel, including monitoring, lead routing, lead scoring, enrichment, and lead-to-account matching.
  • Partner closely with our Sales Development organization to drive adherence to lead follow-up SLAs and understand how we can improve our lead generation process.
  • Manage the operational aspects of campaigns and programs in our Marketing Automation Platform - implement emails, forms, and automation to power our marketing campaigns.
  • Measure our success by building reports and dashboards, leveraging, our Data Warehouse, and dedicated Business Intelligence tools.
  • Document best practices for using our tools and engaging in our processes, and train our team to be proficient and effective.
  • Integrate tools and processes to amplify the capabilities and value our tech stack delivers.
  • Proactively drive innovation by leveraging your unique experience and perspective.
  • Partner with cross-functional stakeholders to ensure frictionless execution, communication, and visibility.
  • Manage workload in Asana and keep tasks up-to-date to ensure a smooth handover between team members and stakeholders.
  • Ensure Kong stays compliant with GDPR and other laws that regulate how we go to market.
  • Build business requirements and execute projects in collaboration with cross-functional teams, and communicate projects’ progress and results in a timely manner.
  • And any additional tasks required by manager.

What is Needed:

  • Bachelor’s degree in business, marketing, technology, or other relevant field of study
  • 5+ years of experience administering marketing automation platforms - preferably Marketo
  • 5+ years of experience as a power user or administrator of
  • Experience integrating and optimizing multiple marketing technology tools supporting B2B marketing
  • Experience with ABM and account funnel measurement
  • Experience building operations in compliance with GDPR and other data privacy regulations
  • Advanced ability to build complex spreadsheets and work with data
  • Intermediate ability to use HTML and CSS effectively in email marketing

Bonus points for:

  • Marketo certification
  • Proficiency with Customer Data Platforms, Integration Platform as a Service, Business Intelligence tools
  • Ability to use SQL in a business environment
  • Experience with PLG business and using Product data in B2B Marketing
Kong has different base pay ranges for different work locations within the United States, which allows us to pay employees competitively and consistently in different geographic markets. Compensation varies depending on a wide array of factors, including but not limited to specific candidate location, role, skill set and level of experience. Certain roles are eligible for additional rewards including sales incentives depending on the terms of the applicable plan and role. Benefits may vary depending on location. US based employees are typically offered access to healthcare benefits, a 401(k) plan, short and long term disability benefits, basic life and AD&D insurance, among others. The typical base pay range for this role in the US is $170,000 - 190,000.
What is a Konger?
We are a group of makers, thinkers, and doers focused on helping today’s developers build tomorrow’s technology. Our teams work on the bleeding edge of API innovation to provide our users with a central nervous system for data and services.
We put design at the heart of everything we do, and we’re relentlessly focused on creating beautiful experiences for our customers. That’s why technology companies, major banks, e-commerce innovators, and government agencies put Kong in front of their most important web applications.
We believe in the power of Open Source and everything it stands for. That’s why developers around the world enthusiastically contribute on top of our open-source platform.
We are passionate about solving challenges that will fundamentally shape the future of technology, and we’re looking for the right people to join us on our mission. If you believe in taking ownership of your work, making an impact, and having fun along the way, we would love to talk to you.
Kong Core Values:
Be Inclusive. We work together from anywhere to achieve our common goals. Our differences make us stronger.
Be Authentic. We are genuine, principled and confident without arrogance. Show respect and kindness, especially in tough moments.
Be Relentlessly Resourceful. We work with purpose, obsession and grit. It takes muscle to do hard things and doing hard things build muscle.
Be Customer Obsessed. We care. Customers are everything, we put them at the center of everything you do. We are all empowered to make an impact.
Be Curious. We value ideas over hierarchy. Never accept the status quo. We make bold bets, fail, and learn everyday. There is always a way.
Be an Owner. We are drivers not passengers and own the quality and outcomes of our work.
About Kong:
Kong is THE cloud native API platform with the fastest, most adopted API gateway in the world (over 300m downloads!). Loved by developers and trusted with enterprises’ most critical traffic volumes, Kong helps startups and Fortune 500 companies build with confidence – allowing them to bring solutions to market faster with API and service connectivity that scales easily and securely.
83% of web traffic today is API calls! APIs are the connective tissue of the cloud and the underlying technology that allows software to talk and interact with one another. Therefore, we believe that APIs act as the nervous system of the cloud. Our audacious mission is to build the nervous system that will safely and reliably connect all of humankind!
For more information about Kong, please visit or follow @thekonginc on Twitter.
We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status.