Senior Data Analyst, Devices



IT, Data Science
United States · Remote
Posted on Thursday, September 7, 2023

Life360 is a Remote First company, which means a remote work environment will be the primary experience for all employees. All positions, unless otherwise specified, can be performed remotely (within the US) regardless of any specified location above.

About Life360

At Life360, we’re on a mission to simplify safety so families can live fully. Everyday more than 50 million members across 195 countries trust us to protect and connect their loved ones at home, on the road, and on the go.

From real-time location updates to keep everyone coordinated, to Crash Detection and 24/7 Roadside Assistance, Life360 is designed to free families from everyday worries. Our range of Driving Safety, Digital Safety, Location Safety, and Personal Safety features are there to keep our members safe every step of the way.

Life360 has more than 500 (and growing!) remote-first employees.

In 2021, Life360 acquired Tile, the pioneer in finding technology, and Jiobit, one of the top real-time location monitoring platforms for families. These expanded offerings mark an important step forward towards achieving our vision of being the world's leading platform for people, pets and things.

We value having a diverse and inclusive community from many backgrounds, so even if you don’t meet 100% of the below qualifications, you should still seriously consider applying!

About The Team

The Product Analytics team is a distinct part of the broader Analytics function in the Product Management Organization. While belonging to a close-knit central team, each Life360 Analyst partners with one or more groups in Product, Marketing, Engineering and/or Finance on a long-term basis, contributing as a thought leader, establishing domain expertise and developing cross-functional partnerships while collaborating to solve business problems with our data.

About the Job

We're seeking a Senior Analyst to join our Analytics team and play a pivotal role in shaping the future of Life360’s D2C Ecommerce product and sales strategies.

As a senior member of the Analytics team, you will work within the Life360 Product Analytics to partner with the Device Product, Sales and Marketing teams. The ideal candidate will leverage prior analytic and technical experience in consumer hardware manufacturing, sales, and product, using existing and new data sources, to generate insight into our hardware business while working to identify new opportunities.

The ideal candidate has a passion for product experiences, the customer journey, fueling the business with meaningful data-driven insights, and distilling results into a compelling narrative. Utilizing a blend of product strategy, technical data skills, sales data and analytic techniques, the candidate should be able to answer a range of business questions and present resulting insights in a concise and effective manner. The ideal candidate would bring a blend of consulting, collaboration, technical aptitude, leadership, programming skills, product sense and business skills to this role.

The salary range for this position is $135,000 to $175,000. We take into consideration an individual's background and experience in determining final salary- therefore, base pay offered may vary considerably depending on job-related knowledge, skills, and experience. The compensation package includes a wide range of medical, dental, vision, financial, and other benefits, as well as equity.

What You’ll Do

  • Leverage Expertise in Google Analytics: Utilize your in-depth knowledge of Google Analytics to build out and use data sources and dashboards to extract meaningful insights and optimize our website and mobile D2C Ecommerce channels.
  • Mobile D2C Ecommerce Analytics: Apply your prior experience in D2C Ecommerce, including platforms like and website sales, to help inform the broader Devices team on both the success and future of our mobile sales strategy.
    • Bonus points for prior experience in B2C Mobile.
  • A/B Testing and Experiment Design: Design and execute A/B tests using appropriate tools, contributing to data-driven decision-making for our Ecommerce sites.
  • Website Optimization: Lead efforts to optimize both visitation and sales conversion metrics on our website, ensuring a seamless customer experience.
  • Data Integration and Analysis: Apply your skills in utilizing and reconciling complex data sets from various sources to derive actionable insights for website optimization and sales conversion.
  • Collaboration with Data Engineers: Collaborate effectively with Data Engineers, playing a key role in scoping data requirements and championing data quality throughout the organization.
  • Collaboration with Marketing: Successfully evaluating the performance of related marketing campaigns.

What We’re Looking For

  • 5+ Years of Data Analytics Experience: You have a strong foundation with over 5 years of data analytics experience in consumer internet, mobile, or digital product domains, demonstrating your expertise in these fields.
  • Expertise in Google Analytics: You are an expert in Google Analytics, capable of harnessing its power to enhance our understanding of user behavior and product performance.
  • Proficiency in SQL: You have extensive hands-on experience with SQL, enabling you to efficiently manipulate and analyze data.
    • Experience with big data and cloud-based technologies such as MySQL, AWS, Presto, Athena, Redshift, Hive, and Teradata is a bonus.
  • Data Wrangling and Scripting: Proficiency in data wrangling, scripting, and reporting using Python, R, or equivalent tools, particularly with high-volume data sets.
  • Stakeholder Collaboration: Your track record includes successfully collaborating with stakeholders to translate strategic business and product questions into impactful analytic projects, showcasing your ability to drive meaningful insights.
  • KPI Tracking: Define and track key performance indicators (KPIs) related to ecommerce success, such as conversion rates, average order value, and customer lifetime value.
  • Data Storytelling: You possess the proven ability to tell a compelling story with data, utilizing visualization tools like Tableau, Amplitude to communicate insights effectively to both technical and non-technical audiences.
  • Statistical Proficiency: Proven experience with effective use of statistical concepts and product experimentation, including power analysis, confidence intervals, hypothesis testing, and regression models.
  • Project Management and Organization: You have demonstrated project management and organizational skills, ensuring the successful execution of analytic projects.
  • Quantitative Degree: A degree in Computer Science, Statistics, Informatics, Information Systems, or another quantitative field underpins your strong analytical foundation.

Our Benefits

  • Competitive pay and benefits
  • Medical, dental, vision, life and disability insurance plans (100% paid for employees)
  • 401(k) plan with company matching program
  • Mental Wellness Program & Employee Assistance Program (EAP) for mental well being
  • Flexible PTO, 13 company wide days off throughout the year & paid Holiday Shutdown
  • Learning & Development programs
  • Equipment, tools, and reimbursement support for a productive remote environment
  • Free Life360 Platinum Membership for your preferred circle
  • Free Tile Products

Life360 Values

Our company’s mission driven culture is guided by our shared values to create a trusted work environment where you can bring your authentic self to work and make a positive difference

  • Be a Good Person - We have a team of high integrity people you can trust.
  • Be Direct With Respect - We communicate directly, even when it’s hard.
  • Members Over Metrics - We focus on building an exceptional experience for families.
  • High Intensity High Impact - We do whatever it takes to get the job done.

Our Commitment to Diversity

We believe that different ideas, perspectives and backgrounds create a stronger and more creative work environment that delivers better results. Together, we continue to build an inclusive culture that encourages, supports, and celebrates the diverse voices of our employees. It fuels our innovation and connects us closer to our customers and the communities we serve. We strive to create a workplace that reflects the communities we serve and where everyone feels empowered to bring their authentic best selves to work.

We are an equal opportunity employer and value diversity at Life360. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status or any legally protected status.

We encourage people of all backgrounds to apply. We believe that a diversity of perspectives and experiences create a foundation for the best ideas. Come join us in building something meaningful.